Visual Merchandising is a marketing strategy that attracts customers with the help of various floor plans, different colors, good lighting, unique displays, different technologies, and other elements. The main purpose of VM is to use the retail space to generate more sales by making the product stand out from its competitors and attract shoppers. The primary objective of Visual Merchandising is to allure the customers into the store and increase sales by making them buy the product displayed to them. The store’s display window is the first thing any customer sees, and it is a deciding factor if the product is appealing to the customer or not.